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What is missing in your business?

This, or some variant of this, is the first "question" I get from clients almost universally.

It might sound like "things are pretty great, but something is missing" or something along those lines.

And... where I find most people are challenged most nine times out of ten is a plan.

Not a business plan. Many business owners have a great business plan.

Not a marketing plan - while many could probably use help here, this isn't it.

It's the overarching "why" they are in business in the first...

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