This, or some variant of this, is the first "question" I get from clients almost universally.
It might sound like "things are pretty great, but something is missing" or something along those lines.
And... where I find most people are challenged most nine times out of ten is a plan.
Not a business plan. Many business owners have a great business plan.
Not a marketing plan - while many could probably use help here, this isn't it.
It's the overarching "why" they are in business in the first...