"That kind of thinking is exactly what’s wrong with the easy money for nothing hucksters out there. If you are running a business counting on a bunch of zombie customers...
There was a time that I had a JOB.
The idea was that it was safe, secure, and I knew that I had a paycheck coming.
Until I didn't.
You see, I have had jobs that started and ended. Jobs where layoffs were almost a given, with the economy.
And so on.
And eventually, I got into business.
And then business coaching.
And one of the recurring themes that I hear from folks who have jobs, or have had jobs is this notion of security.
The idea that every two weeks they will get paid.
Inevitably, when I talk to someone, they are waiting for something.
Could be waiting for retirement.
For a certain amount of money in the bank account.
Until they have a car.
Until they have a website.
Until they have their logo.
Waiting for what exactly?
I recently did a FB live where I talked about putting things off. It wasn't really about procrastination, but in a lot of ways that is what this boils down to.
I can start getting customers once I have a website. I can start my...
This, or some variant of this, is the first "question" I get from clients almost universally.
It might sound like "things are pretty great, but something is missing" or something along those lines.
And... where I find most people are challenged most nine times out of ten is a plan.
Not a business plan. Many business owners have a great business plan.
Not a marketing plan - while many could probably use help here, this isn't it.
It's the overarching "why" they are in business in the first...