Today I found something from Dan Kennedy who is a marketing genius and is currently in a hospice near death... causing a lot more "Dan content" to appear. If you have an interest in direct marketing and haven't read any of Dan's work, you need to do that.
Anyways... I stumbled on this quote today from him:
"That kind of thinking is exactly what’s wrong with the easy money for nothing hucksters out there. If you are running a business counting on a bunch of zombie customers...